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The 2nd episode of season 5 of TuriyaTalks was based on “Science Communication in the Digital Era” where the guests of honour were Dr Amit Krishna De the Advisor, Former Executive Secretary, Indian science Congress Association (under Dept of Science and Technology, Govt. of India) and Science Communicator, Joydeep Dasgupta, Editor, News Sense and Prof Ujjwal K Chowdhury, Pro Vice Chancellor, Adamas University, Kolkata with host Sandhya Sutodia, co-founder of Turiya Communications LLP, a communications agency based out of Kolkata, which offers complete communications solution including PR, digital marketing, branding, legal communication, legal communication among others. All three of them shared their thoughts on the present digital era’s science communication.

Dr De had to say that the corona scenario has created so much trouble and problem in daily life for everyone, but then the digital mode came to save all and now everyone is getting adapted to it. Without communication one can’t live and in this science is a big part.
Prof Chowdhury shared his insight on how for researchers it is essential to cross check the facts, not through only Wikipedia or through Google but also going back to the authentic resources to understand the concept and thus it will give a clear concept to the general people as well to whom the information will be communicated.

While Dasgupta said that we can’t ignore the potentiality of digital media; it gives enormous scope to reach to a wider audience in a shorter time. As we are coming in contact of a wide array of information it becomes really problematic to us to know the authenticity of every information. Fake news is not a new term, it has been there since ages. 25% of misinformation is related to medical information. In that case we have to rely on the authentic sources like WHO and ICMR.

Link for TuriyaTalks S5E2 : https://youtu.be/WYNbqM2GjNI