Emami Agrotech entered the organised spice market with the launch of ‘Emami Healthy & Tasty Mantra’, a varied range of pure and blended powder spices and tastemakers. Aditya V. Agarwal, Director, Emami Group launched the range. Ananya Chatterjee, an acclaimed Bengali actor and endorser of the brand was present at the event.
Speaking at the launch, V. Agarwal, Director, Emami Group said, “In every Bengali kitchen, ‘tel-moshla’ (oil and spice) are two things that co-exist in harmony.
After Emami Healthy & Tasty cooking oil, as a part of our next phase of growth taking forward the brand into the spice category has been a natural progression. This new venture is expected to generate business revenue of around Rs. 1500 crore in the next five years. We plan to take the brand on a national platform in the next 12-18 months.”
Manish Goenka, Director, Emami Group added, “Initially, we would be rolling out the range in West Bengal where the branded powder spice market size is of about Rs. 1100 crore. We are introducing a wide range of 12 varieties of pure and blended spices along with some tastemaker variants.”