Estimating any brand’s success is always a tricky affair, especially in the modern digitized economy where people increasingly believe in interacting with a brand. This interaction does not occur just before they make a purchase decision but continues even after. Part of this is because customers now have an emotional connect with the products and services that they acquire.
The Economic Times Best Brands initiative has clearly established itself as one of the most sought after listings of leading brands across specific business sectors over the years. Having successfully covered sectors such as BFSI, Education, Healthcare, FMCG, Technology, Lifestyle and Luxury and much more, The Economic Times Promising Entrepreneurs of India, The Economic Times Best Brands and The Economic Times Best Education Brands will be held on 29th March 2019 at Hotel Sahara Star, Mumbai to unveil three highly coveted Coffee Table Books- “The Economic Times Promising Entrepreneurs of India 2019 “, “The Economic Times Best Brands 2019”, and “The Economic Times Best Education Brands 2019”.
The Economic Times Promising Entrepreneurs of India 2019highlights the success stories of aspiring minds determined to ascend to the summit of their respective industries. The eponymous coffee table book will inspire others and help them realize that making a difference and living our dreams is well within our grasp, as well as what it will take to get there.
The Economic Times Best Brands 2019 coffee table book has been compiled on the back of a comprehensive study across leading brands, many of whom have shared their experiences of creating and sustaining compelling brand experiences in their respective sectors. The sessions will share insights into how some of the most courageous marketers are reinventing traditional marketing and advertising, and setting trends with new forms of marketing.
The Economic Times Best Education Brands 2019 brings together industry doyens to deliberate and analyze what makes an education brand truly outstanding and will also ponder on ways to make education digital, without losing the personal touch. This platform will recognize and celebrate the top education brands in the country.
Furthermore, these sessions will witness felicitations, presentations and insights from industry leaders. The speaker line-up comprises such eminent names as Ashish Vidyarthi, National Award-Winning Actor, and Founder - Ashish Vidyarthi & Associates; Anand Kumar, Founder, Super 30; Pabiben, Social Entrepreneur; Saurabh Kochhar, Founder, Foodpanda & Meddo;Ritu Marya, Editor-in-Chief, Entrepreneur APAC + Franchise India Media; Prahlad Kakkar, Advertising Film Director, Genesis Film Production; D Shivakumar, Group Executive President, Aditya Birla Group; Anirban Ghosh, Chief Sustainability Officer, Mahindra Group; Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group; Arvind RP, Director Marketing & Communications, McDonald’s; Dinesh Menon, CMO, SBI; Mithun Sundar, CRO and CMO, Myntra; Perizaad Zorabian, Indian Actress & CMO, Zorabian Group of Companies; and KV Sridhar, Founder & Chief Creative Officer, Hyper Collective.
These day-long sessions are not to be missed, and will help catalyse the creation of new growth paradigms across their respective sectors.
About Times Strategic Solutions Limited
Times Strategic Solutions Ltd., functional under the brand name ET Edge, is an Economic Times initiative founded to empower multiple industries and segments by sharing critical business knowledge through strategic conferences and summits. Encompassing the Indian business vista, ET Edge strives to bring together visionaries and key leaders on its knowledge platforms to create social and business ecology conducive to the positive changes required by the industry. The main aim of this initiative is to channel global business intelligence through summits and conferences in overarching lectures, hands-on workshops, panels, roundtables and case studies.