Indian tourists are increasingly looking at Switzerland as a travel destination because of the plethora of options it offers to travellers. Switzerland Tourism has showcased its multiple offerings in Mumbai, Pune, Kolkata, and Delhi through its recently-concluded annual roadshow that saw the participation of destinations, hoteliers, transport partners, mountain excursions and other local representatives from various parts of Switzerland. Key partners included the cities of Zurich, Lucerne, Interlaken and St. Moritz, regions such as Lake Geneva Region and the Swiss Travel System, among others.
Switzerland took on board the popular Hindi film actor Ranveer Singh as the brand ambassador in August 2016. There had been a 23.4% increase in the overnights spent by Indians in Switzerland in 2017. This number has exponentially gone up, primarily on account of the well-received advertisement campaigns that had Ranveer Singh showcasing the different experiences available in Switzerland.
“This year has also been a very exciting one for Switzerland Tourism with the passionate and effervescent Ranveer Singh continuing as our brand ambassador. His charm and energy are unparalleled, and he has showcased Switzerland in a very attractive and diverse light, be it adventure, sports, culture, food, new destinations or experiences. Each year, we see a growing interest among Indian travellers but in 2017, thanks to Ranveer, the overnights have been extremely high. Our numbers this year are also encouraging – we were up by 10% in hotel overnights in the period January to August 2018 as compared to the same period last year. Besides this campaign, we also continue our travel trade campaigns – with regular webinars, training sessions in tier-2 and tier-3 cities as well our new e-learning modules on the Switzerland Travel Academy,” informed Claudio Zemp, Director, Switzerland Tourism India.
The roadshows in all the four cities had a special B2B session where the Indian travel agents met and discussed business prospects and ideas with the Swiss delegations. Claudio Zemp, Director - India, Switzerland Tourism and Ritu Sharma, Deputy Director - Switzerland Tourism India also shared their insights on the current market growth, while discussing new products and trends on tourism in Switzerland.
Ritu Sharma, Deputy Director, Switzerland Tourism India, informed, “Switzerland is the ideal travel destination for everyone because of the diversity in options it offers. It is a 365-day destination that is ready for visitors any time of the year. What also sets us apart in terms of the convenience and ease-of use for tourists is our Swiss Travel Pass - an all in one ticket valid on all modes of public transportation. We, together with Swiss International Airlines, have recently introduced the Stopover Switzerland programme allowing travellers to stop in Switzerland for one to four days on their way to any other destination. We offer multiple packages for individual cities as well as multi destination packages. This would give travellers a chance to sample Switzerland without having to pay anything extra for airfare. We are sure that these travellers will then return for a longer holiday once they have experienced the charms of Switzerland. We are happy to note that in the last few years, apart from the metro cities, we have managed to penetrate the tier 2/3 markets as well and we see not only group travel but also FIT’s from these cities.”