Proper pricing of insurance products is important for mass coverage. Tajinder Mukherjee, Chairman and Managing Director, National Insurance Company Limited, during an interactive session at Bharat Chamber of Commerce, explained how pricing can be different in different regions of a country at different times for the same product/s. She said that baring a few, most of the general insurance companies could not earn positive operating profits. The penetration of insurance has been following a downward trend after 2009 when it dropped from 4.6% to 3.69%. The utility of digitisation in insurance sector is high. More digitisation in the sector has increased its profitability, the speed of work, and the ability to deal with higher number of clients.