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Hailing from an entrepreneurial family, it was quite natural for Joy Alukkas, Chairman & MD, Joyalukkas Group, to join the family business. Having learnt the ropes of business early, Joy Alukkas decided to explore new opportunities and thus ventured into the UAE to explore possibilities there. From the beginning, Alukkas felt was sure that his entrepreneurial journey would begin from the UAE. The inauguration of the first showroom of his brand, Joyalukkas, laid the foundation of his entrepreneurial journey.

Riding on the success of its flagship showroom, Joyalukkas continued to expand its horizons and spread an unbeatable jewellery shopping experience across the world. Today, Joyalukkas has a staggering presence in 11 countries with an ever-expanding footprint of over 140 showrooms. Unique designs, super customer service, focus on quality, great offers and a collection of exclusive in-house brands have helped Joyalukkas emerge as one of the world’s favourite jewellers.

Brand Joyalukkas is renowned for offering a choice of over 1 million designs inspired by regional cultures, traditions and international trends from across the world. Every Joyalukkas showroom caters to the designs popular in the demographic and at the same time, offers an extensive choice of contemporary jewellery designs.

After establishing a strong presence in the GCC region, Joyalukkas ventured into the Indian market with the inauguration of its first showroom in Kottayam, Kerala in the year 2002.  India was a challenging market, considering its vastness and diversity. Jewellery tastes in India differs from state to state, as every state have their own culture, tradition and heritage. Understanding the specific needs of the Indian market through in depth research, each Joyalukkas showroom caters first to the taste of the demographic and catchment they are present in. The unique mix of jewellery that captures the rich culture, heritage and traditions of India and modern, contemporary designs is what sets Joyalukkas apart in the business of jewellery.

Joyalukkas India currently is a strong 81 plus showrooms chain spread across 12 states.  In India, Joyalukkas has managed to earn the trust of customers. Joyalukkas India has significantly contributed to the continued success of the brand and continues to be the key region for future expansion plans.

Apart from the wide-range of designs, embracing innovations and crafting rewarding experiences has set new benchmarks in customer service at Joyalukkas. As a testimony to its commitment, Joyalukkas was awarded as the Super brand of the Year for a record eighth consecutive time and has earned over 10 million patrons from across the world.

From time to time, Joyalukkas introduces exciting fests to exhibit its jewels to the world.  Currently, Joyalukkas is running its Bridal Fest. The Bridal Fest features some of the finest wedding jewellery collection. India, being a diverse nation has different traditions, rituals and customs when it comes to weddings. Along with that, the preference of wedding jewellery differs from region to region. One can get a glimpse of popular regional wedding jewellery as well as international wedding jewellery at the Joyalukkas Bridal Fest. The fest also features innovative designs inspired by the latest trends. In addition to this, exciting offers, discounts and advance booking options are also available.

Creating unique trends and designs at Joyalukkas is a continuous process. Some of the best artisans across the world have worked with Joyalukkas to create its exclusive brands of jewellery. Apurva, Veda, Ratna, Pride, Eleganza, Azra, Florentina, Impress are some of the exclusive in-house brands, where designs are inspired from regional traditions, culture and heritage.

Today, Joyalukkas Group is a multi-billion dollar global conglomerate, with varied business interests. The group operates its various business operations across UAE, Kingdom of Saudi Arabia, USA, Bahrain, Oman, Kuwait, Qatar, Singapore, Malaysia, UK and India.  Apart from the jewellery, other group businesses include money exchange, fashion and silks and malls.  Joyalukkas employs over 8,000 professionals across the world and is one of the most awarded and recognized jewellery retail chains in the world. For 2020, Joyalukkas has set plans in place to expand to a 200 showrooms chain spread across 20 countries and achieve a turnover of $3 billion.