Thursday

15


February , 2018
TVS spurs scooterisation in India
14:24 pm

Nikhil Raghavan


There are many firsts for this pioneering company, rooted in the culture of South India, with not just a pan-India outlook, but also an international stature. The TVS brand stands for Trust, Value and Passion – for customers and exactness. “We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the JD Power IQS and APEAL surveys for the past three years. We have been ranked No. 1 Company in the JD Power Customer Service Satisfaction Survey for two consecutive years. We endeavour to deliver the most superior customer experience at all our touch points across 60 countries,” pointed out K. N. Radhakrishnan, President & Chief Executive Officer, TVS Motor Company. TVS Motor Company, a leading two and three-wheeler manufacturer, is a flagship company of the USD 7 billion TVS Group.

On the mementous occasion of its foray in the 125cc scooter segment, with the launch of TVS NTORQ 125, Sudarshan Venu, Joint Managing Director, TVS Motor Company said, “TVS Motor Company has always placed utmost importance on developing products, which are aspirational for customers. With the launch of TVS NTORQ 125, we have aimed on building an attractive product for the youth which is innovative and advanced. With exciting design and smart features, we are confident that TVS NTORQ 125 will carve a niche in the scooter segment across the globe.”

Designed for the youth, TVS NTORQ 125 has been developed based on the TVS Racing pedigree and comes with the state-of-the-art CVTi-REVV 3Valve engine. The scooter also marks the launch of an exclusive technology platform – TVS SmartXonnect - making it India’s first connected scooter.

Commenting at the launch event, Radhakrishnan said, “Scooterisation in India, presented us with opportunities to create customer delight with targeted offerings across different customer segments. I am proud that the product team has demonstrated a keen understanding of today’s customers and their lifestyle choices. TVS NTORQ 125 is a one-of-its-kind offering, designed to meet the desires of the youthful customers. It is a great addition to our scooter portfolio.”

Elaborating on the TVS presence in the scooter segment, Radhakrishnan said that in the present scenario, one out of three two-wheelers sold in the country, is a scooter. “With the launch of NTORQ 125, we plan to achieve a sales of 2 lakh units of the product in the current year. TVS Motor Company, through its various scooter models has a market share of 17%,” he said.

TVS NTORQ 125

Style

Taking a cue from the design of a stealth aircraft, TVS NTORQ 125 embodies a sharp, aggressive style with a signature tail and LED tail lamps. The well-placed sharp cuts of the scooter accentuate its appeal, lending it a tapering, sporty look.  Equipped with a sporty stub muffler, an aggressive headlamp cluster and textured floor board, it has diamond cut alloy wheels which make a distinct style statement.

Performance

TVS NTORQ 125 boasts of superior performance backed by TVS Racing Pedigree. The TVS Racing scooter team holds a winning record in the Indian Scooter Racing Championships for the past 4 years. TVS NTORQ 125 gets the new generation CVTi-REVV 124.79cc, single-cylinder, 4-stroke, 3-valve, air-cooled SOHC engine that churns out 6.9kW@7500 rpm / 9.4 PS @7500 rpm and 10.5 Nm@5500 rpm. The additional valve in the engine accentuates the performance of the scooter which boasts of a top speed of 95 kmph and an excellent acceleration. TVS NTORQ 125 also has a unique exhaust note.

Connected Technology

TVS NTORQ 125 premieres the TVS SmartXonnect*, an innovative Bluetooth-enabled technology which is paired to an exclusive NTORQ mobile App which can be downloaded from google play store. TVS SmartXonnect* enables a host of first-in-segment additions to the fully digital speedometer, which boasts of 55 features including navigation assist, top speed recorder, in-built lap-timer, phone-battery strength display, last parked location assist, service reminder, trip meter and multi-ride statistic modes such as Street and Sport. 

Comfort, Safety and Convenience

The ergonomics of TVS NTORQ 125 is developed with supreme focus on comfort and convenience of the rider.  The scooter gets wider 110x80x12 tubeless tyres along with telescopic suspension and least turning radius to facilitate travel across all kinds of terrains. Features such as pass by switch, dual side steering lock, parking brakes and engine kill switch are focused on creating a fulfilling ride experience. To facilitate convenience of use, TVS NTORQ 125 comes with external fuel fill, USB charger, large under-seat storage and TVS patented EZ center stand. The scooter is available in Disc variant to ensure maximum rider safety.

Equipped with unique Daytime Running Lamps (DRL), TVS NTORQ 125 is available in the colour selection of Matte Yellow, Matte Green, Matte Red and Matte White. It is loaded with 30 industry-first features.

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