During the festive season, people try to push their purchasing capacity and that acts as a major economic impetus. The purchasing drive by a consumer can be divided into three stages - learning, exploring, and buying. The last stage largely depends on their disposable income.Consumer behaviour in th...
Throughout the world, festival seasons give a big boost to the economy. This is the only time in recent memory, festivals may not be able to boost growth.The Chinese New Year festival in January was impacted heavily. Japan is relatively less affected by Covid-19 but its ‘Hanami’ festival in Marc...