May , 2017
Indian beauty goes ‘natural’ Herbal products find a huge market in the country
14:53 pm

Ankita Chakraborty

Blossom Kochhar

Aroma Magic is an Indian skin care brand. It was founded by Dr. Blossom Kochhar who has an extensive aroma therapy practice spanning across 35 years.  Blossom Kochhar’s Aroma Magic products are free of parabens, alcohol, mineral oils, harsh chemicals, synthetic colours and artificial fragrances, petrochemicals, phthalates and animal testing. It uses ingredients that work well with the natural systems of the skin, body, and mind. As all the products are based on aroma therapy, they heal holistically.

The brand uses sustainable sources and ethical harvesting practices for their ingredients, including essential oils, vitamins, protein, flower waters, plant extracts and other nourishing ingredients. Experts source the finest and purest of natural products that can deliver effective, luxurious experience. The essential oils, both pure and blended, are the perfect combination of potency and in terms of purity and potency.

Aroma Magic’s categories include skin care, body care, hair care, salon range, serums, and oils. Their most
popular products include face wash, cleansers, toners, fresheners, exfoliators and scrubs, creams and moisturizers, sunscreens, face pack, and salon range.

Aroma’s latest products are its facial kit, fragrant body washes, carrot sunscreen, coffee bean scrubs, detoxifying pack and many more.


Patanjali Ayurvedic Ltd, established by Baba Ramdev in 2006 is yet another ayurvedic brand that has become
extremely popular in the Indian market. Patanjali is giving tough competition to all the major FMCG companies and have emerged as one of the strongest ayurvedic brands in health and cosmetic segments.

Baba Ramdev’s objective of establishing a brand that combines Ayurveda with the latest technology seems to be working well. Under the natural personal care category, Patanjali offers a number of skin care, hair care, baby care, dental care, and body care and eye care products.

The skin care products include a vast range of creams, packs, moisturizers, balms, gels and face washes. Hair care offers quite a good range of shampoos, hair oil, hair masks and conditioners. The body care range has a huge collection of body washes, soaps, oil, lotion, and ointments. 

The saundariya aloevera gel kesar chandan and the coconut oil are among the most liked products of this brand. Patanjali has recently launched the saundariya swarn kanti fairness cream. At present, Patanjali Ayurved sells through nearly 4,700 retail outlets. It also sells online and is planning to open outlets at railway stations and airports soon.

Just Herbs

Just Herbs is a modern day luxury skincare brand that offers Ayurvedic products.The products are sourced from pure organic and authentic herbs.It has a huge category of skin care, hair care, bath and body care products along with 6-step regimes, 6-step mini kits, and a range of lip cares under its banner. Skin care category has cleansers, toners, exfoliants, daily moisturizers, mud masks, sun protection, night creams and gels. Hair care products have hair cleansers, hair oil, hair conditioner, and natural hair colours. Bath and body segment has body oil, body lotion, and body wash. The regimes and mini kits are available depending upon the type of skin. Just Herbs is sold online as well as in retail outlets. The company has several tie-ups with hotels and corporate organisations as well.

KAMA Ayurveda

Kama Ayurveda has completed 15 years in the Beauty & Wellness industry and the journey has been wonderful. The brand started for wellness and beauty has come a long way only with the help of its loyal consumers. The idea of launching an Ayurvedic beauty brand came after the team closely with Indian artisans while participating on a Government Project called Khadi. As they were working on packaging for Khadi products it was by then the idea had taken root to go back to the traditional Indian values, and launch an ayurvedic skin remedial brand with maximum benefits.

Vivek Sahni, Founder, KAMA Ayurveda told BE, “For Kama Ayurveda we give equal priority to all our products, be it the Kumkumadi Scrub and Serum which is one of our signature products or a Sanobar body cleanser & moisturiser. All the products developed at Kama Ayurveda are loved by the consumers.”

“At Kama Ayuveda, our R&D team and the product development team brainstorms on the lack of treatment and wellness oriented product categories available in the market. On the basis of our research, we develop the products such as- Kama Ayurveda’s- All natural sunscreen which will be launching soon by next month. A result of 5 years of intensive sun care research & testing, this unique formula is 100% Natural and combines all-mineral, broad spectrum SPF 21 actives with antioxidant-rich natural ingredients.We are also in the process of launching cleansers which will cater to different skin types such as sensitive skin, oily skin and etc in the forthcoming months”, Sahni added.


Tatha-Vedic Collections

Tatha-Vedic collection is an Indian skin care brand
specializing in natural oils and ingredients. The brand was introduced by Divita Kanoria and is based on aromatherapy. She understood the significance of aromatherapy after it helped to heal her husband who was critically injured in an accident.

Tatha combines the magic of the old world to present an alluring selection of skincare, herbal clothing, and hair and body treatments to calm the mind, soothe the soul and renew the spirit. Tatha’s lotions and oils come directly from their production unit in the foothills of the Himalayas.

The brand offers a range of eye care, lip care, essential oils, men’s care, body care, and the chakra range. The chakra range offers a blend of oils that is needed to be mixed with water for a healthy mind and body. While the men’s care include bath body and grooming products, the body care range offers a plethora of bath salt, bathing bars, body wash & shower gels, after bath oils, body massage oils, body scrub, body milk & body lotions, creams and deodorants. The healthy hair category has hair oil, last rinse, shampoos and conditioners. Their face category includes moisturizing cream, beauty blender cream, face mask, face scrubs, face serum, day and night creams.

All the products are made from natural ingredients like almonds, aloe vera gel, apricot oil, avocado oil, bees wax, castor oil, camellia oil, calendula oil, cocoa extracts, grape seed oil, jojoba, sandalwood, tulsi, soybean oil, yellow clay and others. Customers can also customise their products depending on their medical history, skin type and concerns.

Sakshi Malhotra, Assistant Manager, Business Developent, Vedic Collections told BE, “Our hot selling products are mainly under the skin care regime and are designed to combat ageing and acne. We also have all purpose oils like grape seed oil, walnut oil, soybean oil, castor oil, and other natural oils made with different properties for different skin types and concerns. Our body care products are also among the major sellers in the market.”

She added, “People are becoming aware of natural products rather than using harsh chemical products. Our products are 100% natural with natural oils and ingredients suited for the Indian skin type. Our aromatherapy products are specially made for the purpose of healing and wellness and relax the body and the mind.” The Vedic Collections products are mainly sold through various online platforms.

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