The men’s fashion-wear market is booming globally and India is no exception. Several Indian fashion designers are exclusively designing for the male clientele in respect to wedding wear. Indian men are increasingly looking to break stereotypes and experiment with their wedding attire. Celebrity menswear designers, Poonam Kasera and Surbhi Pansari, shared their views with BE regarding the current wedding menswear market.
The urban men in India are now open to experimentation. They are looking to blend Indian and western looks for different occasions. But when it comes to the wedding style, men prefer to go traditional. Ethnic wear has the potential to make a man look regal and elegant. Tant dhoti with a simple traditional kurta will make the groom stand out and enhance his style quotient.
The traditional royal style of grooms wear will be in vogue this season, which includes embroidered angarkhas as the wedding day outfit, jodhpuri coat and pants for the sangeet ceremony or cocktails and printed bundis on either kurtas or shirts for the mehendi ceremony. We are concentrating more on everlasting pieces and focusing on the details. From hand embroidery to subtle embellishments, we have men’s wear which is aimed to give a bold, edgy and eclectic twist to the ethnic trend. We also help in consulting and choosing the right garment. We are mostly retailing from our flagship store at Deodar Street, Kolkata and retail in stores like AZA Mumbai, Telon and Telon Fashions Mumbai.
This wedding season, the focus is on smart cuts and flattering silhouettes which are light on embroidery. Since grooms have started experimenting with newer styles, patterns, fabrics and cuts, they are rediscovering what suits their personality. There is a huge demand for classic custom made tailored bandhgalas. Colours like Prussian blue, marmalade, merlot and shades of green like sage green, fern green, seaweed green and forest green are definitely dominating the wedding wear market this year. Fabrics like linen silk, velvet and other such luxurious fabrics are the rage this season. Asymmetrical cuts, perfectly tailored jackets with broach and hand-embroidered garments are the ideal choice for men. Bandhgalas, Jodhpuri coats, printed waistcoats are in high demand. My approach to men’s festive wear is definitely minimalistic. Garments with subtle zari, aari and jaal work are the perfect choice for men who prefer the minimalistic look. We are dealing in this segment by retailing from our flagship store in Loudon Street, Kolkata.