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Dhanteras, also referred to as Dhantrayodashi, marks the commencement of the five-day Diwali festival. According to legend, Goddess Lakshmi emerged from the ocean during the churning of the milky sea, known as ‘samudra-manthan’, on this auspicious day. Along with Lord Kuber, the God of Wealth, she is worshipped on Trayodashi, with Lakshmi Puja taking place on ‘amavasya’, two days after Dhanteras, signifying its great importance. It is customary on Dhanteras for people to purchase gold and silver items, often in the form of jewellery, as well as utensils. This tradition stems from the belief that Goddess Lakshmi emerged with a pot of gold during the churning, symbolizing wealth. In honor of this divine event, investing in gold on this day is thought to bring prosperity in the coming year. P.C. Chandra Jewellers stands out as the ultimate destination, offering a wide array of ornaments to choose from on this significant occasion.

Established in 1939, P.C. Chandra Jewellers has evolved into one of India's largest jewellery houses, boasting a legacy spanning over eight decades. Renowned for its timeless handcrafted craftsmanship, contemporary designs, and exceptional product quality, the brand has become a household name. Originating in Kolkata, P.C. Chandra Jewellers operates 64 showrooms across India, including locations such as Kolkata, Agartala, Bhubaneswar, Delhi, Noida, Bangalore, Jamshedpur, Mumbai, Ranchi, and Patna. Additionally, the brand's presence extends beyond geographical boundaries, serving diverse consumers through its Omnichannel approach. Over the years, P.C. Chandra Jewellers has introduced various customer-centric services, including a 0% EMI scheme, Free Jewellery Insurance, Golden Dreams (monthly Gold Deposit), Gift Cards, and more, aimed at enhancing the customer experience.

The hallmark of P.C. Chandra Jewellers lies in its handcrafted jewellery designs. Crafting jewellery is akin to an art form, a meticulous composition where both magnification and a discerning eye play vital roles. Each piece of jewellery is meticulously handcrafted using precious metals, stones, filigree, and meenakari works, offering a fresh perspective and embodying the essence of the wearer. At P.C. Chandra Jewellers, customers can always expect the finest and most exclusive jewellery pieces, crafted with exquisite precision.

This Dhanteras, P.C. Chandra Jewellers presents a special collection of ornaments, curated to celebrate this auspicious occasion.