October , 2021
Bajaj Finserv unveils ‘BEYOND’, new brand identity for its flagship employability initiative
18:03 pm

B.E. Bureau

Bajaj Finserv unveils ‘BEYOND’, new brand identity for its flagship employability initiative

Bajaj Finserv unveiled a new brand identity ‘BEYOND’ for its flagship employability initiative, aimed at making graduates employable for a wide range of industries, through customised training programmes and helping them reach beyond what they think is possible. Sanjiv Bajaj, Chairman & Managing Director, Bajaj Finserv Ltd., said, “We are setting up a placement division to provide employment opportunities for our alumni. Through customised training programmes that address all aspects of employability namely attitude, skills and knowledge, BEYOND will prepare the first-generation graduates from smaller towns and cities to realise their full potential and build a successful career in the financial services industry.” The launch of this new brand identity is timed to coincide with India’s economic recovery from the Covid-19 pandemic when large number of recruiters will be returning to the job market. Since March 2020, India witnessed unforeseen challenges due to the Covid-19 pandemic, a hiring freeze by many recruiters, and an overall economic slowdown. In such an environment, the demand for an initiative like BEYOND went up multi-fold that can be delivered in a virtual format.

Nilon’s strengthens its Chinese product portfolio with a range of new-age sauces and condiments

Nilon’s has strengthened its Chinese range product portfolio and added an array of new-age products in sauces, chutneys, and spices. The basket of products includes Red & Green Chilli sauce, Soya sauce, vinegar, Szechuan Chutney, Manchurian Masala, Chicken 65 Masala, and Chowmein Masala among others. Dipak Sanghavi, Managing Director and CEO, Nilon’s said, “Chinese food product range is expected to dominate the market in the coming years due to shifting in consumer consumption patterns, where people being at home are experimenting more with their food habits. The overall Chinese packaged food category is around 800 crore with Sauces and spices put together (Excluding Noodles) and growing at a CAGR of 15%. With our new products, now the home-maker or home chefs can easily cook their favourite Chinese cuisines from the comfort of their homes.”

Mahindra Launches the All-New FURIO 7 range of LCV Trucks

Mahindra’s Truck and Bus Division (MTB), a part of the Mahindra Group, announced the commercial launch of the new Mahindra FURIO 7, its latest, modern range of Light Commercial Vehicles (LCVs) with an unprecedented double guarantee of “More Mileage or Truck Back” and “Guaranteed Resale Value”. Mahindra Truck and Bus has extended its existing FURIO – an Intermediate Com-mercial Vehicle brand launched in 2019 – to an all-new Light Commercial Vehicle range, the Mahindra FURIO 7. Mahindra FURIO 7 Light Commercial 

Vehicle range is part of the FURIO ILCV product range develop-ment, with an investment of Rs.650 crore. Veejay Nakra, Chief Executive Officer, Automotive Sector, Mahindra & Mahindra Limited, said, “The launch of the new FURIO 7 range of LCV trucks with an unprecedented customer value proposition of ‘more mileage

or return the truck and guaranteed resale value after five years’, is a landmark in the industry. It will set new benchmarks of excellence and customer-centricity while reflecting our serious commitment to the segment and confidence in our products.”

Dabur expands Hajmola Portfolio with ‘Hajmola LimCola’

Ayurveda Company Dabur India Ltd. announced the expansion of its Hajmola tasty digestive portfolio with the launch of ‘Dabur Hajmola LimCola’, a digestive tablet with a unique mix of lemon and the chatpata twist of Hajmola. Amit Garg, Category Head, Healthcare OTC & Digestive, Dabur India Ltd. said, “Our extensive consumer research revealed that Indian consumers prefer lemon flavour with a chatpata punch. Not only is lemon flavoured cold drinks popular in India, lemon also goes well with the Chatpata space. This innovation is in line with our ambition of providing our consumers their favourite Hajmola with Lemon Ka Chatkara. Hajmola LimCola delivers a fresh flavour of lemon without compromising on functional digestive benefits of Hajmola. We are confident that consumers will love to have the new Hajmola LimCola as their preferred post-meal digestive.” Hajmola LimCola will be available in two consumer packs: ` 1 Sachet and 120 Tab Bottle. The launch will be supported across print, digital, outdoor, mobile and radio campaigns, featuring cine star Ajay Devgn.

Minu Budhia Honoured with Iconic Woman Entrepreneur Award 

The Bengal Chamber of Commerce and Industries, the oldest Chamber of Commerce conferred The Iconic Woman Entrepreneur Award on Ms. Minu Budhia, Psychotherapist & Counselor, Founder-Director of Caring Minds, ICanFlyy and Cafe ICanFlyy, which was given away by Dr. Shashi Panja, Honorable Minister-in-Charge, Department of Women & Child Development and Social Welfare, Government of West Bengal.

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