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Digital Marketing: The New Future

The fourth episode of Turiya Talks started with a dynamic interaction between Mr. Pranav Kotak, who is the founder of Digital Consulting Pandit, and Turiya Communication's co-founder Sandhya Sutodia on the topic – Digital Marketing: The New Future.

Digital media is the primary strategy for businesses as it helps in reaching out to a larger audience and attracting them towards their brands providing deliberate results in less time. It has now become prominent and filled with ample opportunities for marketing.

The pace of job opportunities is going to increase after COVID-19, as the changing role of customers as co-producers of value is becoming increasingly important, digital media has become a boon not only for the start-ups but for existing and new businesses also.

Mr. Pranav added - “ Digital Marketing is a journey where patience plays a key role and continuing it for a long term basis is important ”.  

Google Ads play an important role in business for digital marketing. It is an efficient way to speed up the process of marketing activities and also helps businesses in capturing the market or be on top of it. 

The SEO process starts with selecting the keywords and validating it with time is the basic function for growing the business. If the desired result is required faster and accurate then Google Ads are more preferred than SEOs.

In the end, Mr. Pranav added – " The main purpose of marketers is to adapt to the business environment as marketing during COVID-19 is done digitally on a primary basis and people have accepted and started spending money on services that they cannot feel, touch, see ".