February , 2024
Dueling German Luxury: BMW and Mercedes-Benz Vie for Dominance in Indian Market
17:40 pm

Tirthankar Mitra

BMW and Mercedes-Benz, revered names in the realm of luxury automobiles, continue to captivate the hearts of car enthusiasts. While the debate over which stands as the epitome of driving excellence persists, recent sales figures unveil an intriguing narrative, particularly in the dynamic Indian market.

In the previous year, BMW achieved a milestone with its highest-ever sales of 14,172 cars, encompassing both BMW and Mini brands. The breakdown reveals that BMW sold 13,303 cars, while the Mini brand contributed 869 units to this impressive figure.

This performance marks an 18% growth over the 2022 sales figure of 11,981 cars, solidifying BMW's presence in the Indian automotive landscape. Furthermore, BMW's motorcycle arm, Motorrad, reported sales of 8,768 vehicles, showcasing the brand's multifaceted success.

However, despite BMW's remarkable achievements, it is Mercedes-Benz that has consistently held the top position for nine consecutive years. Last year, Mercedes-Benz dominated the market with an impressive sales figure of 17,408 units, reaffirming its stronghold in the luxury automobile segment.

In the domain of electric vehicles (EV), BMW maintained its leadership position by selling 1,474 units, surpassing Mercedes-Benz, which recorded sales of nearly 700 units. The BMW iX, the flagship luxury electric vehicle, continues to lead the market, with the company offering a diverse range of five vehicles in this segment.

As the rivalry between BMW and Mercedes-Benz unfolds, the average selling price for a Mercedes has experienced a substantial rise over the last four years, increasing from Rs 57 lakhs to Rs 88 lakhs. In comparison, the average selling price for a BMW stands at Rs 70.80 lakhs, reflecting the premium appeal associated with these iconic German brands.

In a broader context, the triumvirate of German luxury car manufacturers, including Audi, displayed remarkable double-digit growth. Audi, despite starting from a lower base, posted an impressive 80% growth, underscoring the overall buoyancy in the luxury automobile market.

The core luxury vehicles of each brand, namely the E-Class Long Wheel Base for Mercedes, the Three Series for BMW, and the Q3 Sportback for Audi, contributed significantly to their sales performance.

Market shares tell an intriguing story, with Mercedes-Benz claiming a dominant 45% share, BMW following closely at 34.4%, and Audi securing a respectable 20.5% share. BMW's sales momentum received an additional boost with the introduction of the BMW 17. Notably, the Mini Three-Door Cooper AC SE emerged as the best-selling premium electric hatchback in the country, further adding to BMW's allure in the Indian market.

In this ongoing saga of automotive excellence, BMW and Mercedes-Benz continue to vie for supremacy, weaving a narrative of competition and innovation in the vibrant Indian luxury car landscape. 

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