Urban Blackberrys, a leading men’s fashion brand in India, recently launched a branding identity for their new line of men’s garments. ‘Why Plan’, the company’s new branding coinage, adds itself to the growing menswear options in India. Mallika Misra, Sr. Manager, URBAN Product Merchandisi...
India is increasingly looking to develop energy links with its neighbouring countries. The Indian Prime Minister Narendra Modi while attending the 16th International Energy Forum has informed, “At 4.3% Compounded Annual Growth Rate (CAGR), India is the fastest growing energy consuming nation and w...
One of the ads from last year I remember vividly is “Touch of Care” from ‘Vicks’. It left me feeling human. It tells the most poignant tale of the struggle of a transgender bringing up an orphan by herself. Gayatri, a young girl, reminisces about her childhood while on her way to boarding sc...
When Steve Wozniak, the co-founder of Apple, recently said that Indians lacked creativity, millions of Indians were left shell-shocked. According to Wozniak, it is the “risk-averse culture” which prevents Indians from experi-menting and innovating. This audacious claim, though, could be a cause ...
Euromonitor International’s recent research states that skin care is one of the key revenue drivers in beauty segment and by 2019, India will emerge as a primary growth market. Within skin care, there is a growing demand for natural and organic products.Divine Organics is the first Indian brand to...
The Department of Food and Public Distribution ensures the remunerative rates for the farmers and supply of food grains through the Public Distribution System (PDS). They also implement the national policy for farm price support, operations, procurement, storage, preservation, inter-state movement a...
Hyundai Motor India Ltd. has set some lofty targets for themselves starting from 2018 and running up to 2020. The three-year period will see the company making concerted efforts in ramping up production, increasing the range of products and exports, and introducing electric vehicles.BE’s Nik...
India has emerged as the fastest growing major economy in the world as per the Central Statistics Organisation (CSO) and the International Monetary Fund (IMF). It is expected to be one of the top three economic powers in the near future. It has retained its position as the third largest start-up bas...
Jain International Trade Organisation (JITO), a worldwide organization of Jain businessmen, industrialists, knowledge workers and professionals organised JITO CONNECT 2018, a three-day event that focused on a conclave, business networking and a trade fair, Chennai from February 23 to 25, 2018. Mr. B...
There is an immediate need to protect Indian farmers. Without doubling the sales of agricultural produce, it is extremely difficult to increase a farmer’s income. Proper cold storage chains can help. Unlike the 1970s and 1980s, when India used to import food grains to feed its population, there ha...
