What made you choose NuPro Kachchi Ghani mustard oil as the main ingredient of the competition, ‘NuPro Mumma Chef’?
That is because it is our lead product. We also believe that the pungent mustard oil is a staple ingredient of Bengali cuisines and culture. The entire process of familiarizing the consumers with the brand rests on NuPro mustard oil because that is what we have been in the market since July last year.
How is your NuPro mustard oil different from other brands of oil?
NuPro mustard oil is healthy and has the right balance of various nutrients. Some varieties of mustard oil might negatively impact health and some varieties worsen diabetics. We try to give our consumers a healthy variety of mustard oil.
Why is the competition held only amongst housewives and not working women?
We are a new brand in the market. We need to start from a personal level. Mumma Chef is that platform where we invite consumers to experience the brand. The users in the Indian context are mostly women. So we decided that Mumma Chef will be organized for them. It would have been difficult for working women to find the time as the competitions were held during the day.
What are the main challenges faced by your brand?
The fundamental challenge is that we are a new brand in the market. However, we have so far, got fantastic responses. It is just a matter of time before our brand is among the top three brands in West Bengal. We have sold 1200 metric tonnes of mustard oil in last 10 months. I don’t think there is any challenge because we feel pretty confident about our brand.
Where do you see your brand in five years?
We will be among the top three brands in West Bengal and probably in eastern India. We are fast gaining the trust of our consumers.