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Ziox Mobiles took to the markets in 2015 with the aim of offering technologically superior products without compromising on quality. Headquartered at Delhi, Ziox Mobile has built up an impressive product portfolio. BE’s Anustup Roy Barman spoke to Deepak Kabu, Chief Executive Officer, Ziox Mobiles, regarding their products and future plans.

Q. What features and services are you offering? Given the saturated market of mobile phones, what is your competitive advantage?

A. The mobile market is progressing in India and so are we. Initially, we offered feature phones, but from January 2017 our portfolio includes 4G-enabled smartphones with trending features and services at a sensible price range. We have also introduced mobile accessories and power banks. We are interested in adding consumer durables (Purifiers, LED TVs etc.) to our Ziox family in the future.

We have achieved milestones and set benchmarks on various fronts. Ziox phones are very distinctive as compared to the other brands in the market and offer the perfect blend of features and style at an affordable price range. Our products go through rigorous quality checks.

Q. Which are the regions and customer segments are you focussing on?

A. We are doing our business at a pan India level. Our product portfolio suits varied customer and segment needs. The youth constitutes a key segment in the current market scenario. Studies clearly show an increase in spending of disposable income and also point to tech savvy trends dominating the mobile market.

Q. Are you tying up with any major retailer and online retail sites?

A. At the moment, we are focusing on general and e-commerce trade. We are keeping the organised retailing
secondary. In terms of strategic partnership, we have recently teamed up with various leading e-commerce platforms like Flipkart, Snapdeal, Amazon, Homeshop 18, and Shopclues.

Q. Will you be providing discounts and giveaways?

A. Ziox has established its presence across India based on the quality of its products and wide network which includes integrators and efficient distribution channels. We are a very channel friendly company and are constantly putting our efforts in refining and strengthening our working strategies and our relationship with our channel partners, especially during festive seasons. To keep them motivated we are giving them lucrative and attractive trade schemes like foreign trips, discounts on additional turnover, and so on to build a mutually beneficial relationship with them. Also, we have implemented various schemes for retailers too, wherein we will be incentivising them via lucky draw contests, assured gifts etc.

Q. What’s your market strategy?

A. At Ziox, we have adopted a two-way approach to highlight and promote our mobile phones. First comes the trade marketing wherein we are expanding our distribution channel while strengthening our trading relation with existing channel partners and distributors with healthy interactions on a regular basis. Secondly, we are focusing on consumer marketing. We have laid out a strategic plan for BTL activities across India. We plan to organise and implement more offline strategies to intensify product adoption. For the online presence of Ziox, we are focusing on digital efforts. Keeping the online platform in focus, we have launched the “QUIQ” series exclusively for online channel or e-commerce. A celebrity endorsement is also on the cards.