February , 2021
Sikkim focusing on creative industry to boost economy
12:00 pm

B.E. Bureau


In the past decade, Sikkim has witnessed a vast body of creative work developed from within the state with many young people opting for courses and working in professions that range from film-making to graphic designs, branding, advertising, architecture and others. The state has small pockets of talents working remotely in small start-ups or even alone.


The creative economy has become a powerful transformative force in the world now. With cloud offices coming into the forefront, there are a diversely-specialised range of creative professionals waiting for projects. From freelance photography to copywriting from Gangtok for brands, the creative industry works beyond space and borders. At the heart of the creative economy are the industries that lie in the crossroads of arts and crafts, advertising, architecture, design, fashion, film, video photography, electronic publishing and digital content creation.


With the target to strengthen Sikkim’s economy and creative sector, the Temi Creative Studio has been established under the guidance of Mrinalini Shrivastava IPS, MD, Temi Tea Estate. They first needed an infrastructure to work in and train the local workforce composed of people of different backgrounds, especially those that lacked the privilege and education necessary for a government office job. They looked for people who were unemployed or had dropped out of schools. With funding provided by the MSME department, the project was kick-started on April 25, 2020, by assembling master trainers from across the country. As the training progressed, they introduced them to a commercial project with pay and acquainted them with the opportunity and possibilities lying within and outside Sikkim, during which they learned how to initiate, handle and close a creative project.


It has been seen that Sikkim can take advantage of its creative talent house and strengthen creative professionals through offering policy guidance, entrepreneurial training, marketing programmes and guidance to enter the industry as well as sharing the best work and practices from around the world.


Tenzing Nyenstey, Co-founder, of Echostream (creative agency) said, “Sikkim is a small state with only 20% urban space. It is dangerous to bring big industries into this environmentally fragile set up. To grow its economy through industries by bringing hard-core industries, machineries and warehouses may create too much waste and affect the ecological system. That is why creating an industry that requires soft skills using as little machinery as possible like the creative industry is a safer option.” While a lot of young people go out of the state to look for creative jobs, Sikkim’s youth can now get jobs and opportunities within Sikkim. It has beautiful landscapes that can be used for the creative fields well.


The creative industry consists of a varied range of works like print advertising, digital advertising, motion graphics, photography, design communication, architectural practice, presentation, info-graphics, brand identity, package design, animation, storyboarding, script writing, content creation, social media creative, digital illustration, sound recording and post production.


Motion Design has evolved very quickly over the years. Just about 10 years ago, motion design would only be a part of movie credits or a product window in a TV commercial but since the advent of mobile internet, UI and web developers use motion design to create great UX. With cloud computing and freelance options, a lot of designers work from cafes, home and private studios. Additionally, a common creative hub will surely help the designers gain work and also benefit the clients. Commenting on the creative studio, Aaron Leonart Bhutia, Founder, OWLS Design and Lead Trainer, Temi Creative Studio said, “The training process includes research adaptation, problem solving and many other important aspects. In pre-production, we teach ideation, story writing, script writing, thumbnails, storyboard, colour script, animatic, asset design and character design. In production procedure we demonstrate rigging, setting, character animation, background animation, accent animation and the post-production segment includes composting, sound design, colour correction, credit sequencing, rendering and compression.”



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