December , 2019
17:21 pm

B.E. Bureau

Hellmann’s now serving Kolkata

In India’s Food Capital, Kolkata, a Mayonnaise Brand, Hellmann’s was launched. The launch event held at Engineers Club was graced by renowned Chef Shaun Kenworthy along with popular celebrities Parambrata Chatterjee and Priyanka Sarkar. The launch was followed by a Tram Ride to make the ‘Gourmet on Wheels’ experience. Commenting on the launch, Krishnendu Dasgupta, Director, HUL Foods Category said, “Hellmann’s has always stood for one thing; great taste which is why we are proud to introduce its world-famous mayonnaise to the food capital of India.”

CMRI turns 50

Calcutta Medical Research Institute (CMRI) - a C. K. Birla chain of hospitals and the first private hospital in the city turned 50, serving the city since 1969. Speaking on the occasion Dr. Simmardeep Gill, COO, CK Birla Group of Hospitals  said, “As we step in to the Golden Jubilee year, I convey my best wishes to the entire CMRI team. As we look to the next 50 years, we are positive about our ability to adapt and to meet the constantly evolving and dynamic needs of society and medical science. We are looking to develop a futuristic clinical outlook by adopting new technologies and healthcare innovations.”

Shoppers Stop expands

Shoppers Stop Ltd. has launched its 6th store in Kolkata at Mani Square Mall. Commenting on the launch of the new store, Rajiv Suri, Customer Care Associate, MD & CEO, Shoppers Stop Limited said, “Shoppers Stop aspires to be a bridge to luxury brand that ensures a delightful customer shopping experience. I am happy to share that with the launch of the 6th store; the brand has increased its presence across 86 stores in 40 cities.” Celebrities Abir Chatterjee and Paoli Dam inaugurated the store and interacted with the customers through an interesting radio integration in-store.

TTK Prestige unveils 2020 plans

TTK Prestige unveiled plans for 2020, aimed at increasing market share across geographies and getting back to double digit growth in mature categories like pressure cookers. At a press conference, Chandru Kalro, Managing Director, TTK Prestige said, “TTK Prestige is constantly innovating to introduce interesting kitchen appliances to ease the day-to-day lives of our valued customers. We are the leaders of pressure cookers in the country, having launched the first pressure cooker in India. We are immensely proud of our latest innovation to the pressure cooker family to save time and to churn out nutritious and flavorsome food.’’TTK Prestige also launched ‘Svachh’ an innovative range of pressure cookers that is the first ‘no mess’ pressure cooker in India.

Maruti Suzuki bets big on AMT, AT & CVT technology

Maruti Suzuki India has created a new milestone with the sales of over 6 lakh automatic transmission passenger vehicles out of which over 5 lakh vehicles are equipped with popular Auto Gear Shift (AGS) technology. Commenting on the achievement, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited said, “This major milestone reflects the growing customer acceptance of new technologies that brings comfort and ease of driving. By offering multiple automatic options we are able to cater to diverse customers across segments.”

Inhalers are right for asthma

The 2nd chapter of the #BerokZindagi campaign launches awareness cam-paign “Asthma ke liye inhalers hain sahi - #InhalersHainSahi” focusing on appropriate line of treatment with inhalers. Speaking on the occasion, Dr. Anshuman Mukhopadhyay, Senior Pulmonologist at AMRI Hospital said, “Asthma is very crucial to get treated as early as possible.” Dr. Subhasish Roy, Senior Paediatrician at Columbia Asia Hospital commented “Inhaler is very important and it can be measured by the fact 16% of mild asthma patients are at risk for a near-fatal attack.” Shaik Tulla, Vice President, Cipla said “The first leg of #BerokZindagi was very well received and saw a 14% increase in people’s awareness and acceptance levels for inhalation therapy. With the eminent personalities like actress Radhika Apte, celebrity chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and Digital influencer Shristi Dixit, the campaign emphasised on the social stigma associated with asthma and inhalation therapy.

Royaloak inaugurated in Kolkata

India’s leading Furniture Company Royaloak launched their first flagship store in Kolkata with its range of Sofa, Recliners, Dinning, exclusive mattresses, beds, cushion, whole range of office furniture and others. Speaking at the event, Vijay S., Chairman said “We are proud to unveil our flagship brand store; this is targeted at giving our brand loyalists a feel of the products and experience the range of International Furniture, home accessories, based on the experience.” Mathan S, MD, commented on the occasion, “Thus operating on a larger canvas, the company will have more room to grow and will provide wide range of products for customers.”

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