December , 2020
14:25 pm

B.E. Bureau


Jindal Stainless bets big on Eastern region pipe and tube market

Jindal Stainless is eyeing 15% sales growth in decorative stainless steel pipe and tube segment in East India, as part of recently launched Phase-2 of its pipe and tube (P&T) nationwide co-branding programme - ‘Jindal Saathi 2.0’. It was launched in 26 cities in the Eastern region last year to address the burgeoning issue of counterfeiting in the stainless steel P&T market. Commenting on this development, Vijay Sharma, Director, Jindal Stainless said, “We are supporting customers by handholding in setting up their businesses. This will help in penetration of stainless steel pipes and tubes in the market. Awareness creation and fabricator training programs for our partners have helped reduce the counterfeit supplies from last year’s level of 15-16% to 5-7% this year. This has further boosted MSME trade in the region.”

XLRI hosts its flagship Start-up Conclave –‘Ingenium’ 

PGDM (GM) Placement committee of XLRI has organised its virtual flagship event Start-up Conclave ‘Ingenium’. The conclave focused on ‘The ever-changing dimensions of the start-up ecosystems’. Fr. P. Christie, Director of XLRI, in his welcome address said, “Promoting entrepreneurship is one of XLRI's goals, which finds its way into the curriculum in the form of certain courses and case studies.” Prof A. Kanagaraj, Placement Chairperson for XLRI’s flagship General Management programme and the conclave coordinator said, “We have always tried to provide the ideal platform for promoting and nurturing entrepreneurship among Millennials”. The Keynote speaker, Rajesh Srivastava, a Corporate Trainer and Coach to Start-ups and former CEO of JK Helene Curtis shared his perspective on the changing business rules.

CEAT exclusively partners with Royal Enfield for the launch of Meteor 350

CEAT Tyres has forged an association with Royal Enfield for the launch of the Meteor 350. CEAT’s Zoom Plus range of tubeless tyres will be installed in the Meteor 350 bike. Speaking at the launch Amit Tolani, Chief Marketing Officer, CEAT Tyres said, “CEAT is thrilled to be the official tyre supplier of the Royal Enfield Meteor 350. Our long standing association with them reiterates our commitment to provide superior quality products. With time, our partnership with Royal Enfield has only grown stronger and we are confident that it will continue to be fruitful even in the future.” Earlier, CEAT has associated with Royal Enfield by supplying tyres for Royal Enfield Bullet Classic 350, Royal Enfield Bullet Standard/ Electra, Royal Enfield classic 500 and Royal Enfield Himalayan.

NITCO’s city showroom goes for a major expansion

NITCO Ltd. is all set to upgrade its customer experience as it unveils newly renovated and expanded showroom in Kolkata. For customers looking for home décor materials, the showroom will put on display a complete range of NITCO tiles, marble and mosaic, thus helping them select from the wide range of choices. Vivek Talwar, MD-NITCO Ltd. said, “NITCO has always been in the fore-front when it comes to fulfilling our customers’ experience. In the times of Covid, our fully renovated showroom with additional space will allow customers to scour through all the products, under one roof. Even customers who are unable to visit our showroom can connect with us through video calls for product specific requirements. We have also expanded our digital presence”.

Goodricke launches ‘Think Roasted Darjeeling Tea, Think Goodricke’ campaign in Kolkata

Goodricke Group has launched its brand-new campaign ‘Think Roasted Darjeeling Tea, Think Goodricke’. This campaign has been curated for Goodricke’s flagship brand – Roasted Darjeeling Tea, which currently is a market leader in Darjeeling Tea category. Atul Asthana, MD, Goodricke Group Ltd. said, “Our flagship product, Roasted Darjeeling tea is unique and was launched by Goodricke almost 15 years ago. Given the enduring relation that Goodricke Group continues to have with the city – the brand intends to reiterate its commitment to offer its costumes with 100% authentic Darjeeling tea with our variety of products, through this campaign.” P.T. Krishnan, VP, Head Consumer Division, Goodricke Group Ltd. added, “Our latest campaign builds on our deep rooted connect and truly speaks to the intrinsic Khati Bangali (pure Bengali by heart) community. Our flagship product has been a choice in the Darjeeling category and this campaign further emphasizes our continued commitment to offer The Original Roasted Darjeeling Tea.”

Gland Pharma issue oversubscribed by 2.05 times

Gland Pharma is an integrated manufacturer of complex injectable products. The company’s `6480-crore issue is the largest in pharma industry. 70 marquee global and domestic funds came in as anchor investors. Gland Pharma raised `1943.86 crore from Anchor Investors. IPO price band fixed at `1490 to `1500 per equity share. Gland Pharma allocates 12,959,089 equity shares at the upper price band of `1500 per equity share to anchor investors. IPO includes `1,250 crore fresh issue and the rest being offer for sale, Gland Pharma to use `1,250 crore fresh funds for capital expenditure and working capital requirements.

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