April , 2021
12:16 pm

B.E. Bureau



SITI launches PlayTop Android TV Set Top Box and iOS/Android Apps

The SITI PlayTop Magic, androidtv certified 4K HDR Set-Top Box, can make any TV smart by enabling customers to use all Android TV features along with their SITI Digital Cable TV using a single remote on their existing TV. Customers will be able to access Google's Android TV Play Store for downloading apps and games. Suresh Sethiya, Director of Indian Cable Net Company Limited (ICNCL), a Joint Venture partner of SITI Networks Limited mentioned, "It enables a single subscription for multiple OTT apps apart from linear television channels.” Anil Malhotra, CEO of SITI Networks Limited mentioned, "This box will make any TV Smart while bringing SITI HD+ Digital Cable Television's ultimate viewing experience with a DVR facility."

The Largest Auto Expo In Kolkata by HDFC Bank

HDFC Bank has organised a two - day auto expo called HDFC Bank Accelerate. Car models from leading automobile brands are on display along with exciting offers by HDFC Bank auto loans. Potential customers can now upgrade and purchase their car with much affordble offers like the custom fit car loan. The event also saw an exclusive unveiling of Citroen C5 Air Drop SUV by Sandeep S Kumar, Branch Banking Head, HDFC Bank, East along with Adarsh Tulsiyan, MD & CEO of Celica Automobile. Further, the New Tata Safari will also be unveiled at the expo on Sunday, March 21. Kumar said, “The pandemic has brought about a marked change in consumer habit and behaviour, particularly when it comes to mobility. There is a growing preference for personal mobility for commuting. Through HDFC Bank Accelerate, we have brought the leading auto brands under one roof."

Emami Healthy & Tasty launches protein rich soya chunks 

Emami Agrotech Ltd, the edible oil arm of the Emami Group, enters the processed food category with the launch of Soya Chunks under the brand name of Emami Healthy & Tasty. The brand will offer Soya Chunks rich with three immunity building nutrients and additionally fortified with Zinc, for the first time in India. Sudhakar Desai, CEO, Emami Agrotech Ltd, said, “With consumer insight driven R&D efforts, our company has developed ‘first time in industry’ Nutri Soya Chunks - which are rich in immunity building nutrients.” Krishna Mohan, Director, Emami Agrotech Ltd added, “West Bengal is the largest market for soya chunks and, the awareness level about importance of protein consumption is much higher in West Bengal.”

EHPL launches Surite – One Stop Solution for all your Healthcare Needs


Essentially Healthy Private Ltd (EHPL), part of the S K Bajoria Group Company, has launched Surite – a one-stop digital healthcare solution App here today for easy and affordable access to healthcare products and services. Surite will provide affordable access to the healthcare products and services like doctor appointments, diagnostic tests, pharmacy store, wellness store, hospitalisation services, ambulance services, home care services and concierge services. Smita Bajoria, CEO and MD, EHPL said, “We are driven to expand access to quality and affordable healthcare services across India and be the change makers in terms of providing superior digital medical facilities.”

SastaSundar launches Combo Packs for Holi

SastaSundar, launched their Holi Special Combo Packs: assortments of nutrient-rich and herbal products for the whole family to enjoy their time together. SastaSundar’s Combo Packs for Holi contain various combinations from choicest dry, high-quality kesar and non-toxic, herbal gulals in different colours. Dry fruits Almond, Pista and Cashew in these combos from SastaSundar, are wholesome snacks to munch on. Amitava Sarkar, President – Health Foods, SastaSundar, “As safety and health is a concern these days, we at SastaSundar have brought together combo packs which are designed specifically for a wholesome Holi. These combos offer the best of both - health and happiness.”

Blue Star launches split ACs 

Blue Star announced the launch of its new range of ‘Mass Premium’ split air conditioners. The value proposition of this new range is “Affordable Cooling with Blue Star’s High Quality ACs.” The range is embedded with features like ‘Eco-Mode’ for energy-saving; ‘Blue Fin’ coating for both IDUs and ODUs for longer life; ‘Comfort Sleep’ function that auto adjusts the AC temperature and ‘Self-Diagnosis’ for troubleshooting. Virat Kohli continues to be Blue Star’s brand ambassador for room ACs. B Thiagarajan, MD, Blue Star Limited, said, “We have strategically repositioned ourselves as a ‘Masstige’ brand with the launch of our new range of split ACs, to cater to the mass market and expand our market reach. ‘Affordability’ while retaining Blue Star’s ‘Premium Build Quality’ is the criterion which we have focused upon for this season’s launch.”

Madame witnessed robust growth in Tier II & III cities

Madame, India’s women’s western wear fashion brand, has witnessed a significant growth in their online sales during the pandemic period of 2020. The online sales jumped from 2% of overall sales to nearly 10% with a continuing upward trend majorly contributed to by growth in Tier II and Tier III cities. Shalvi Govil, Head -eCommerce, Madame said, “Online shopping emerged as a most sought-after shopping mode for many consumers owing to the pandemic. We at Madame had created a robust digital market penetration strategy and expanded our reach to multiple pin codes after a detailed research of our consumers."

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