Wednesday

22


July , 2020
Tense of Mass Communication – Past, Present and Future
19:13 pm

B.E. Bureau


 

The sixth episode of Turiya Talks season 3  started with an interactive session with Pratim Bose, Indian Columnist & Researcher, and the former Deputy Editor – The Hindu BusinessLine, and our co-founder Sandhya Sutodia on the topic – Tense of Mass Communication – Past, Present, and Future .

Bose said " Traditional form of news will change eventually and we would need to adapt to the changes if we want to grow. "

Two-way communication has made its way in the economy with the help of digital media ensuring quick updates to provide information.


Whether the source is for a newspaper or for a television channel, the actual source now a days comes from Social Media and one cannot distribute between different sources.

Bose added “ Earlier in the 90’s it was difficult to gather information but now it has become difficult to find the right information.”


In India, print media comes at a cheaper rate compared to that of a cup of tea from a roadside tea stall, the decision should be taken by the reader whether to be dependent on print media news or information from social media sites.

Brands like Netflix, Amazon, Google might not stay on top of their game forever as technology is becoming faster day by day and everchanging.


We need to keep on updating ourselves, understanding, and adapting to the recent changes happening around us in order to be "AtmaNirbhar".


Mr. Bose ended the session by saying “ Journalism should not be a cheap affair like the way it has become nowadays because when an institution suffers, we all suffer.”

 

Link for TuriyaTalks S3E6 : https://www.youtube.com/watch?v=dlNn5mqb3jI

 

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